Thinker Belle

As thoughts grow in time

Henkel Innovation Challenge: Semi Final 2014

Have you ever wondered what kind of technologies that we might need and we might have in 2050? If you were given a task to produce an idea or concept for products that could help mankind in the future, what kind of thing you would like to create?

 On the 27th February 2014, the semi final of 'Henkel Innovation Challenge' was held with the objective of finding the best concept idea for three of Henkel's business sector; Laundry & Home Care, Beauty Care or Adhesive technologies. Students from universities in Southeast Asia were given the opportunity to join, and then the finalist competed for the Semi Final round in order to choose the representative team for Southeast Asia. The winning team will be the representative for the Final Round which is going to be held in Germany on 31 March - 2 April 2014.
The finalist for the Semi Final round came from University of Malaya Malaysia (2 Teams), Institut Teknologi Bandung Indonesia (1 Team), University of the Philippines Diliman Philippines (2 Teams), Nanyang Technological University Singapore (2 Teams), Thammasat University and Chulalongkorn University Thailand (1 Teams), and Foreign Trade University Ho Chi Minh City Vietnam (2 Teams).

A little bit on Henkel:

"Henkel operates worldwide with leading brands and technologies in three business areas:
Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales of 16.51 billion euro and adjusted operating profit of 2.335 billion euro in fiscal 2012. Henkel’s preferred shares are listed in the German stock index DAX."

The slogan for this 7th Henkel Innovation Challenge is "Create. Learn. Grow".

Acting as media team (blogger), I was able to join the interview session for the participant and also with the winners. All of the contestants were eager to explain each of their concept idea to us and I find each of the ideas to be very interesting.

Every team does a great job and I was so impressed! But there were only three winners on that day, and only one team to be the representative to Germany.

*Team Malaysia that won*

And in the end, the Malaysia Team from University Malaya (Innocraz) which presented their Schwarzkopf Cap-Able was chosen as the winner! The team members, Tee Hang Chung and Yap Lee Lip, were very confident and presented their idea in a very realistic, fun and convincing way. Their concept idea, is to create a product like a shower cap that will being worn on head covering all hairs and its interior is full of bioengineered cellulose-villi. The product will come with a shampoo cartridge attached to the shower cap which supplies organic shampoo into Cap-Able. This product is created to eliminate water usage for shampooing and also help users to do another thing while using the cap. The cap will also come with a massaging features, and it would take approximately about 1 minutes for each use, and this will include washing and drying.
The runner up team from Vietnam (Sagitt) presented LOCTITE Noise Power (LNP) which is a moveable soundproofing Coating for Renewable Energy LNPThis concept idea is about a coating made from special material using nanotechnology that can block noise from escaping from inside or entering from outside, and also to convert the trapped noise into a source of energy.

And finally the Incredibles team from Singapore who came up with LOCTITE Coating Spray came in third that day. The concept idea is to create a product that is able to capture dust from surrounding and transform them into oxygen using nanotechnology. The spray on coating is applied on electronics gadgets like laptops or hand phones which will use the light and heat emitted from the devices to activate the conversion of organic dust particles into oxygen

It was a very intriguing yet interesting day for me, and I was very impressed with the students ability to came up with such great ideas in such a short time. Most of the contestants stated that their biggest problem was the time constraints and yet they managed to do it so well on that day.

 *Indonesia's Team*

I met a few more awesome teams but unfortunately due to time constraints I only manage to snap the picture of our neighboring team from Indonesia.

*Malaysia's Team 2*

And as an extra, here is a picture of the other team that represented Malaysia that day. But due to my BAD skill, I guess the second guy head got cropped out. Opps! Sorry.

Well, I hope our Malaysia team will come back holding the victory and make Southeast Asia proud! And I would like to extend my thankfulness to Henkel Malaysia for inviting me to such an informative event, and also for the awesome products in the goodie bag!

That's all for this post.
  Till next post, toodles! ♥ミ


  1. Very cool competition! I love the idea from our Malaysian team! Come check out my blog too! I write about fashion. :D


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